Vox Creative, Vox Media's in-house brand advertising division, won big this week at the Digiday Video Awards and took home the Best Video Ad award for the "Applebee's Taste Test." In the video, passersby in New York City's Times Square were offered samples from a new bistro called La Pomme, not knowing that the dishes were actually from Applebee's.
The Verge launched "30 Seconds on The Verge," a new series airing on MSNBC. The first episode kicked off on Thursday as The Verge editor-in-chief Nilay Patel shared the latest on Amazon's new Dash Replenishment service.
Allison Rockey, director of programming at Vox.com, spoke with Journalism.co.uk about how the engagement team works with editors and reporters to create native content for social networks.
The Verge's Dieter Bohn spoke with MSNBC's Thomas Roberts on Donald Trump's promise to bring Apple's manufacturing jobs back to the U.S., while The Verge's Andrew Hawkins joined that show to explain how Uber and its competitors would handle surge prices during the expected weekend storm.