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Vox Media in the News: Week of May 4

Eater launches a podcast, SB Nation sees record-high traffic, The Verge is named top publisher on Facebook, and more.

Welcome to the weekly roundup of notable coverage of, and announcements from, Vox Media and our seven brands.

Eater Upsell

Eater announces the launch of its first-ever podcast, The Eater Upsell. The first episode premieres May 11, featuring Dan Barber, the co-owner and executive chef of Blue Hill and Blue Hill at Stone Barns.

SB Nation saw record-setting traffic on “Sportspocolypse Weekend,” with over 19 million people tuning in to the site’s coverage of the Mayweather-Pacquio fight, NFL Draft, Kentucky Derby, NBA Playoffs, and NHL Playoffs, all of which converged within two days of non-stop #sports.

Coverage of Vox Media’s inaugural UpFront presentation continues, with Vox Media creative director Chad Mumm speaking to PBS MediaShift about this year’s industry trends, and the response of brand advertisers.

AdWeek reports on a study ranking The Verge as the top publisher on Facebook, and second most influential digital publisher on Twitter.

Vox Media’s global head of brand strategy Lindsay Nelson speaks to Digiday about the biggest challenges facing native advertising in the current market.

Engagement editors from Vox Media brands Racked, Vox.com, Eater, SB Nation, and The Verge spoke with Poynter, discussing the best strategies for sharing images and videos on various social media platforms.

Poynter covers Vox.com’s strategy of uniting policy and politics coverage under one editorial group, led by Laura McGann, who was recently appointed deputy managing editor of the newly formed “mega-team.”