Welcome to the weekly roundup of notable coverage of, and announcements from, Vox Media and our seven brands.
The Financial Times broke the news that Vox Media acquired data science start up OpBandit. The addition of OpBandit’s technology and team will help us grow our data science capabilities in Chorus, various social media platforms, and Vox Creative, which applies the company’s creative, technology and audience building capabilities on behalf of major brand marketers.
The Verge released a review of the Apple Watch: a 6,000 word, unprecedented collaboration between The Verge's editorial, product, and video teams, as well as input from fellow Vox Media brands Racked and Eater. Editor in chief Nilay Patel gave his take on the Watch on CNBC’s Squawk Box, CNN, and Fox’s Good Day New York.
Vox.com celebrated its first anniversary -- Voxiversary as it will henceforth be known -- on April 7. In it’s first year, Vox published more than 8,000 articles, almost 240 features, 115 card stacks, and over 130 videos for an audience that has grown to over 23 million each month, plus 250,000 followers on Facebook, 225,000 on Twitter, and 85,000 on YouTube.
Poynter spoke with SB Nation’s engagement editor Michael Katz about leveraging Facebook interest targeting to successfully reach niche audiences on the platform.
The Verge’s Spencer Woodman was awarded the April Sidney Award, a prestigious honor recognizing outstanding socially-conscious journalism.